A Journey of Innovation and Insight at Dubai's Gitex Tech Show

“As part of our third-year marketing studies, we embarked on an extraordinary journey to Dubai, representing Skylane Optics, belgian company. Thanks to AWEX (Explort), Ephec, and Skylane Optics, we immersed ourselves in the Emirati market for a month, including a week in Dubai. Our adventure began at Gitex, the world's largest tech show, where we connected with salespeople, directors, politicians, and engineers, absorbing the market demands and opportunities in the UAE.

During our stay, we explored North Star, a tech and startup trade fair, and visited DHL to gain insights into imports, exports, and free trade zones. Meeting the Belgian ambassador was a highlight, offering invaluable perspectives on UAE culture and politics. Gitex was the pièce de résistance, where we engaged with companies about the UAE's vision, product needs, and the transceivers market.

This trip was a whirlwind of learning and challenges, from market analysis to team building. One week at a trade show flew by, but the experience will remain etched in our memories. A heartfelt thank you to the Skylane team for their patience and support, and special thanks to Thana Nguyen, Michel Buyle, and Bastien Decroix. This adventure was a symphony of knowledge, camaraderie, and unforgettable moments.” Alexandre, Arthur, Lucas, Maxime, Thomas, EPHEC Marketing's International Business Development mission.

Read Ulrich Heulle Mission Report: Dubai 2024